Boy group brand reputation analysis for July...BTS stays atop the table
Boy group brand reputation analysis for July...BTS stays atop the table
  • 박지훈 미래한국 기자
  • 승인 2019.07.24 10:42
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K-pop boy group brand reputation analysis

BTS was the most popular K-pop boy group in July followed by EXO and WINNER, according to a monthly brand reputation analysis by the Korea Reputation Center (KRC).

The Seoul-based institute collected 62,151,463 pieces of data between June 11 and July 12 to evaluate the brand power of the country’s most prominent 30 boy groups. 

The KRC compiles related data including media attention, comments on social networking sites, and people’s interests to come up with a brand index of groups on a monthly basis.
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K-pop boy group brand reputation analysis
K-pop boy group brand reputation analysis

No. 1 BTS gained 15,236,505 points, down 18.09 percent from a month ago, comprising 3,847,008 on the participation index, 4,617,216 on the media activity index, 3,139,712 on the communication index, and 3,632,569 on the community index.

Runner-up EXO saw its overall index jump 19.14 percent to 4,806,308 points this month composed of 394,944 on the participation index, 1,834,752 on the media activity index, 1,154,538 on the communication index, and 1,422,074 on the community index.
 

Third-placed WINNER’s brand index skyrocketed 154.25 percent to 2,548,404 points month-to-month as the band scored 285,736 on the participation index, 1,196,800 on the media activity index, 561,996 on the communication index, and 503,872 on the community index.
 

SF9 took the fourth slot with 2,244,238 points, up 274.82 percent from a month before. The group gained 125,644 on the participation index, 1,682,944 on the media activity index, 104,011 on the communication index, and 336,618 on the community index.
 

NU’EST placed fifth with 2,078,193 points, down 27.03 percent from June by obtaining 491,216 on the participation index, 603,392 on the media activity index, 553,888 on the communication index, and 429,697 on the community index. ​

K-pop boy group brand reputation analysis
K-pop boy group brand reputation analysis

KRC CEO Koo Chang-hwan said that the data for July decreased 17.37 percent compared to June.

“With regard to BTS, people frequently used such words as ‘happy, enjoy, and good.’ The most widely used keywords were ‘Jimin, Oricon and game.’ Up to 91.51 percent of comments on the group were positive,” Koo said.

This article is provided by the Korea Reputation Center and The Korea News Plus.

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